PRINT COPY
I have also been involved in the creation of various forms of physical print. This includes letters sent to specific targeted audiences and pages in catalogues. Take a look at my top-selling pieces below ...
Saint-Tropez Rosé
Headline: Taste the glorious Saint Tropez high-life
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This went out in June 2024 with the main sell being 'stock up for summer'.
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I worked closely with the design team to create a page that encapsulated the laid-back sophistication of Saint-Tropez while adding social proof in the form of 5-star customer reviews.
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Result: 55k target, made 63k
¡Hola! Mediterráneo Orange Spritz
Headline: Spritz it Spanish style
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This was a new addition to our range that I was tasked with launching just ahead of summer.​
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It was the first time we'd done a product like this so I worked with the other copywriters to find the key selling points.
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The sell: A convenient pre-mixed spritz that "banishes measuring and mixing woes"
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​Result: £43k target, made £65k – 51% up.
Italian Whites Mix
Headline: Italy Refreshed!
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The aim of this catalogue piece was to persuade customers to try Italy's less well known grape varieties – no mean feat given how popular Pinot Grigio is.
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​I loved writing this and really diving into the Laithwaites mantra of 'We stop at nothing'.
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Result: £65k target, made £94k – 44% up.
Château Ramage La Batisse
Headline: 13-year-old, triple-Gold claret with legendary neighbours ... HALF PRICE
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A long-form targeted letter going out to previous buyers of red Bordeaux in our Black Friday sale.
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I chose to focus on the wine's incredible credentials and what a bargain it is even at normal price – let alone with a 50% discount.
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It was a smash-hit success, making £166k –
38% up on forecast.
Australian Whites Showcase
Headline: 33% OFF fabulously fresh Aussie whites ... plus two FREE ‘thank you’ bottles
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A 4-page targeted letter going out to fans of Australian white wines.
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​The idea was that top Aussie wineries were struggling with a legacy of punitive Chinese tariffs and recent difficult harvests, and to thank our customers for sticking by them – we offered them a special 'thank you' deal with two free bottles and 33% off.
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Result: £137k target, making £162k.
