E M A I L
From listicle-style promos to product launches, these emails are designed to spark curiosity and drive results. Whether building anticipation, lifting click-throughs, or nudging that final conversion, every word works hard to earn its place in the inbox. Here are some of my favourite examples...
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This was a brand new wine that I was tasked with launching into our range.
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It only went out to a select group of customers on our Unlimited membership to give it exclusivity.
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I arranged a call with the buyer to uncover the full story, and decided it was best suited to longer-form copy.
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The wine sold-out in less than 24 hours and made £81,000 revenue, 33% above forecast.
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Subject line: Unlimited-only launch deal – new rare French red
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After I successfully launched the new vintage of this wine in a letter, it was decided a support email should be done as well.
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This performed equally as well, making £33,829 in total – 130% above forecast.
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Subject line: Try the official 'Best Wine of Australia' before it's too late
Louis Dumont Champagne
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I was tasked with reimagining our inaugural 'Half Price Champagne' email as it hadn't been performing as well in recent years.
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It made £146,081 and was only forecasted to make £123,550 based on previous years' results – 18% above forecast.
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​Subject line: Half price Champagne deal is back!
Black Reds Mega Deal
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In the wake of duty rises (February 2025), we launched a 'Beat The Duty Hikes' campaign to encourage customers to lock in the best prices.
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I was tasked with kicking off the campaign with our Black Red wines.
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It was predicted to make £97,591 and ended up making £155,051 – 59% above forecast.
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Subject line: It’s here! Black Reds Mega Deal +
free extras
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New Range Emails
April Fool's Day Email
Cost of Living Email
